Syria has introduced a state-supported initiative to modernize its one- and two-star hotel facilities, marking a significant move toward revitalizing the national tourism sector. Announced in Damascus on Jan. 12 (SANA), this project serves as a cornerstone of the broader National Tourism Strategy 2026–2030, seeking to bolster service excellence and strengthen the country’s standing in the global travel market.
A Collaborative Framework for Progress
The scheme encompasses 332 specific hospitality venues, consisting of 108 one-star and 224 two-star hotels. To facilitate these improvements, the government is working alongside the National Islamic Bank to provide accessible financing, with prospects to include more funding entities in the future. This approach ensures that phased upgrades are implemented to elevate market standards and encourage a sustainable recovery for the industry.
By partnering directly with owners, the program ensures that renovations are both practical and tailored to individual property requirements. Efforts will prioritize essential metrics such as management systems, safety protocols, hygiene, and overall service quality, aiming for alignment with international benchmarks like ISO certification.
Financial Assistance for Hospitality Owners
Recognizing the financial hurdles faced by smaller establishments, the initiative offers low-cost lending options through the National Islamic Bank and other associated financial institutions. This economic support is designed to empower budget-friendly hotels to meet higher standards, which is vital for the sector’s gradual and sustainable rehabilitation.
Driving Sustainable Growth in Tourism
Minister of Tourism Mazen al-Salhani highlighted that the initiative is a critical component of Syria’s long-term strategy. “The programme is not just about promotion but about offering quality experiences for visitors,” he remarked, emphasizing that the focus on service quality is intended to rebuild confidence and project a more competitive image of Syria as a destination.
By modernizing the budget accommodation segment—the foundation of the country’s tourism infrastructure—Syria aims to capture a larger portion of regional and international visitor traffic. The success of this program is viewed as a potential catalyst for long-term economic stability and industry growth.
R.H
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